Word: lila
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...with the idea of reprinting condensations of worthwhile articles-and today has a circulation of 3,200,000 copies. With no advertising but with a simple format and a substantial price (25? a copy) it became a highly profitable enterprise in the hands of its editor-owners DeWitt and Lila Bell Acheson Wallace...
...amusement industry, the gaslit, two-a-day vaudeville that was historically bounded on one side by P. T. Barnum, on the other by radio and talking pictures. Loosely based on the life and exploitations of Impresario Gus Edwards, who detected promise in such kiddies as Georgie Jessel, Lila Lee and Walter Winchell and plucked the youthful Eddie Cantor out of a knife-throwing act, The Star Maker has as its frame the similar career of Larry Earl (Bing Crosby). Like Impresario Edwards, Larry goes on mopping up with his moppets until a children's protective society forcibly shows...
Despite its enormous, secret circulation (lately rumored around 3,000,000) and its equally impressive profits (which FORTUNE reported at $418,000 in 1935), the Digest and its owners, DeWitt and Lila Bell Acheson Wallace, still have nightmares when they think of one thing. What if other magazine publishers stopped allowing Reader's Digest to reprint their articles at any price...
...Lila, I love...
...wife Ruth appeared in the Los Angeles District Attorney's office when the case of their jobless friend Reid Russell's suicide was re-opened at the request of the deceased's mother. Under questioning, Mrs. Morris confessed that, on the advice of oldtime Cinemactress Lila Lee, she had burned a suicide note left by Reid. Still unexplained were such questions as: why Russell's body lay unfound in the Morris' lawn swing for twelve hours; why no bullet was found; whether the shot that killed Russell was fired from the rusty gun he clasped...