Word: limbaugh
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Dates: during 2000-2009
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...liberals who saw the need for a liberal alternative in a wildly energized political season when arguing over Bush and his policies had become the national pastime. The network's founders had three dreams (not necessarily in this order): 1. provide talk radio with a countervailing force to Rush Limbaugh, Sean Hannity and the other right-wingers who saturate the airwaves; 2. make money; 3. defeat Bush in the 2004 election. "He is going down," promised Al Franken, the network's signature host, on its very first broadcast on March...
...enjoying monthly double-digit ballooning in ad sales revenue - a rate that Jon Sinton, AAR's president, expects to continue for the next two years. Commercials for national brands like Geico and Volkswagen can now be heard along with spots for Verbal Advantage vocabulary builders (one of Limbaugh's early sponsors), sexual potency pills and "clinical hypnotherapist" Wendi Friesen's promises of happiness, weight loss and freedom from nicotine addiction if you'll just let her talk in your sleep...
...that is generally two-thirds male and one third female, Air America is 52/48. We are almost precisely evenly balanced between men and women." The network is also doing well in terms of brand recognition. A study issued last month by the consulting firm Paragon Media Strategies indicates that Limbaugh's is the name most familiar to talk radio listeners, followed by - drum roll, please - Al Franken...
...Certainly Air America's numbers don't come close to the 600 stations that currently Limbaugh's daytime program, or to the 20 million listeners that tune into his show each week. But, it's growth, and in a highly competitive industry, that's an achievement. "It's a tough business no matter what your programming is," Michael Harrison, the publisher of Talkers magazine, told our Carolina, saying that Air America has "begun to compete. They have some ratings to show, they get publicity, they're selling ads. Selling ads in radio is not easy, but they're doing...
...they have imitators. Liberal talk is radio's fastest-growing format. If Air America hasn't yet drowned out Rush Limbaugh, it has at least found its own voice. --By Richard Corliss. Reported by Carolina A. Miranda