Word: lime
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...most of the marginal land of the Great Plains cannot support commercial exploitation. With less than 20 inches of precipitation a year, the region is semiarid. These marginal soils, where they are not too rocky or saline, are often too sandy for farming or are packed with calcium and lime. When overturned by plow blades, valuable topsoil only a few inches thick becomes vulnerable to wind and rain erosion; once gone, it takes decades to replace. The sodbusters are either big operators who buy land and plow on a major scale, or small ranchers who break their own land...
Noxell has carefully cultivated an image of wholesome, All-American beauty ever since 1914, when Dr. George Bunting cooked up the first batch of Noxzema skin cream in a coffeepot in his Baltimore pharmacy. Originally intended as a sunburn remedy, the blend of clove and eucalyptus oils, lime water, menthol and camphor also proved to be an excellent skin cleanser. In 1929, Admiral Richard Byrd took it along on his expedition to the South Pole. G.I.s during World War II and the Korean War used Noxzema for shaving. Today, when skin-care products are the fastest-growing segment...
...marketing potential of decaffeinated soft drinks, Philip Morris (1982 sales: $11.7 billion) turned caffeine-free soda into a national craze. After acquiring Seven-Up Co. in 1978, the tobacco and beer firm initially had little luck. Ad campaigns proclaiming that "America is turning 7Up!" could not keep the lemon-lime drink from falling behind Dr Pepper in market share. But last year Philip Morris seized on rising public fears about caffeine and proclaimed that 7Up "Never had it. Never will." The company also launched Like, the second decaffeinated cola after Royal Crown. Recalls Seven-Up Vice President Guy Smith: "Since...
...Seven-Up campaign pushed the lemon-lime drink ahead of Dr Pepper and stunned Coke and Pepsi, which insist there is nothing wrong with normal levels of caffeine. Last July, however, Pepsi introduced decaffeinated versions of regular Pepsi and Diet Pepsi, and both have done well. "They have gone far beyond our wildest expectations," says Rick Sharp, marketing manager of Pepsi-Cola Bottling in Los Angeles. Pepsi now has 50% of the decaffeinated cola market, which reached about $200 million last year...
...EVERYWHERE HE LOOKED, the artist found light and color flooding into his surroundings--the only hard part was getting the luminescence on canvas. To that end, Porter used a nearly fluorescent palette of pastel-lime pinks, greens and blues, as well as a special wax-based matte surface in order to capture the illumination he desired. He then explored every facet of interior design and its relationship to the outdoors, his painting always done with an impeccable air of cleanliness and calm spaciousness evident, for example, in the autumn leaves, long shadows and golden afternoon sun of October Interior...