Word: lime
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Brewers are making a few ripples too. Within the past few weeks, they have begun test-marketing three sweet-tasting concoctions of their own: Pitts burgh Brewing's lemon-lime-flavored Hop 'n Gator; Lone Star Brewing's low-calorie Lime Lager; and National Brewing's Malt Duck, a combination of beer, alcohol and an unfermented concentrate of red grape with twice the alcoholic content of ordinary beer. The brewers say only that, whatever the reason, a lot of young people seem to like sweeter drinks -and the manufacturers are trying to win those youngsters...
Initial sales of the new drinks suggest that the brewers have sized up that generation's preferences accurately. Lone Star Advertising Director Harry McEldowney admits that "hardhats do not seem to like Lime Lager," but adds that the drink "sells well at rock festivals." The new brands have not escaped controversy, though it has been of a different kind from what the breweries might have expected. Early this month Stokely-Van Camp Inc. asked a federal court to enjoin Pittsburgh Brewing from selling Hop 'n Gator, claiming that the drink's name-and the taste and formula...
...Consumers Union relies almost entirely on its own staff of 300, which includes 50 engineers. Merchandise is bought anonymously on the open market by shoppers stationed across the country and then shipped to CU's headquarters in Mount Vernon, N.Y. Automobiles are tested at a branch division near Lime Rock, Conn., but appliances, textiles, food, electronic goods and a category labeled "special projects" (odd items like flashlights, electric scissors, bicycles) have separate laboratories at the Mount Vernon operation. An engineer determines what tests will be needed and then supervises them. His exhaustive report is condensed by a writer...
...Lime Showers. The Congressmen hired as interpreter Don Luce, 35, an American who had spent six years in Viet Nam with organizations such as the Y.M.C.A. and the Boy Scouts. A strong opponent of the war, he has been working for the World Council of Churches since 1967. Luce had detailed information from former inmates on conditions at Con Son, and what he and the Congressmen really wanted to see were the French-built "tiger cages," the maximum-security block where some 400 hard-core political prisoners, including women, were reported suffering gruesome mistreatment...
...they were looking for: two low-slung buildings containing 80 windowless cells with bars in the ceilings. Luce and the Congressmen described the cells, each of which held three to five prisoners, as 5 ft. by 9 ft., though U.S. officials insist they are 12 by 15. Buckets of lime lined the catwalk. The commandant claimed they were to whitewash the walls, but the prisoners shouted through the bars that the lime was dumped on them as a disciplinary measure. The prisoners also complained of bad food, insufficient water, frequent beatings and being shackled for days...