Word: limelight
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Dates: during 1980-1989
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...early 1970s, he dropped that of the limelight, for awhile, slowly building his near bankrupt company back into prominence. By undercutting and innovating, he started to win contracts with the military...
Iacocca's tough-guy face and intense, you-gotta-believe-me manner are not supposed to work well on the cool medium. Perhaps Americans permitted him to confound the rules because he seemed like almost no one else in the limelight: he is, after all, the apotheosis of the regular guy. To a viewing public ordinarily soothed and stroked by carefully inoffensive spokesmen, Iacocca's bluntness was electrifying. In addition, of course, there has been the sheer quantity of exposure over the past five years. In all, Iacocca's 30-second spots have reached 97% of American households an average...
...think she's a victim of overexposure," says Freddy DeMann. Freddy manages Madonna, not Cyndi, and frets - is, in fact, "absolutely worried" - that all the p.r. heat might burn out his client. Now, then. While the ladies play tag with the limelight, a few thoughts occur...
Murray, now widely recognized as one of America's foremost comedians, has moved rapidly into the limelight in recent years. After spending his salad days with the Second City comedy troupe and "National Lampoon" magazine, Murray achieved his early popularity in 1975 as a Not Ready For Prime Time Player on NBC TV's "Saturday Night Live...
...complain that Regan is a mere cheerleader, with no strong policy beliefs of his own. At the same time, he has shown an outsize concern with turf and prerogatives. Predicts one of his former colleagues: "He'll try to do it all himself. He can't stand sharing the limelight." That could mean that Regan will tend to keep other advisers away from the President. At worst, eager-to-please Regan could wind up telling the boss only what he thinks the President wants to hear...