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...strategy, advertising to younger markets with candy cigarettes and mascots like Joe Camel - whom a 1991 study found was more recognizable among 5 and 6 year olds than Mickey Mouse. By labeling cigarettes as an "addictive drug" in 1996, the FDA sought to gain control over the industry and limit the sales and advertising of tobacco products. While its actions were supported by then President Bill Clinton, the Supreme Court ruled against the FDA in 2000, claiming the federal agency was never given the proper authority to regulate tobacco by Congress...

Author: /time Magazine | Title: Cigarette Advertising | 6/15/2009 | See Source »

...Right now the future buzzes along at a sedate pace. Government regulations limit the top speed of e-bikes to about 12 mph. But manufacturers are building bigger and bigger machines with speed regulators that are easily removed. E-bikes that are basically pedal-powered machines with an electric boost are common in cities like Beijing and Shanghai, but e-scooters with heavier motors and top speeds of around 30 mph, fast enough to rival mopeds, are growing in popularity...

Author: /time Magazine | Title: On the Streets of China, Electric Bikes Are Swarming | 6/14/2009 | See Source »

...House of Bliss." A former stockbroker, Gauguin had left his wife and five children years earlier to pursue his artistic dream at the end of the earth. (One of his letters home explains: "Life has no meaning unless one lives it with a will, at least to the limit of one's will.") He took up with various Polynesian women, and his freewheeling ways made the local missionaries livid. Less than two years after his arrival, he was dead at the age of 54 from self-induced dosages of morphine to dull the pain of his virulent syphilis. Practically unknown...

Author: /time Magazine | Title: A Brush with Gauguin | 6/11/2009 | See Source »

...study is to be believed and students do perfectly well in a test that runs five-plus hours, what is the practical limit? Six? Seven? Twelve? We may never know. "Testing beyond 5.5 to six hours is not practical," says Ackerman, "because examinees would need a break of significant time to eat. It's an open question whether eight or more hours with a lunch break would result in poorer performance." For now, high school students dreading the SAT probably don't have to worry that the test is going to get longer. But it's not likely...

Author: /time Magazine | Title: Stress and Exhaustion May Improve SAT Scores | 6/9/2009 | See Source »

...experienced interrogators don't limit themselves to the 19 prescribed techniques. Matthew Alexander, a military interrogator whose efforts in Iraq led to the location and killing of al-Qaeda leader Abu Mousab al-Zarqawi, says old-fashioned criminal-investigation techniques work better than the Army manual. "Often I'll use tricks that are not part of the Army system but that every cop knows," says Alexander. "Like when you bring in two suspects, you take them to separate rooms and offer a deal to the first one who confesses." (Alexander, one of the authors of How to Break a Terrorist...

Author: /time Magazine | Title: After Waterboarding: How to Make Terrorists Talk? | 6/8/2009 | See Source »

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