Word: limped
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Dates: during 2000-2009
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...Barry Taylor devised a remarkable strategy in which all 18 album cuts were licensed for commercial use. Songs from Play showed up in ads for Nordstrom and Nissan, in an Oliver Stone movie and--egad!--on Veronica's Closet before finally muscling their way onto radio in between Limp Bizkit and Britney Spears...
...just three years Benveniste built an army of more than 30,000 kids who distribute swag to their pals in what he calls "hand-to-hand promotion." Clients included Rage Against the Machine, Radiohead and Limp Bizkit. Next: hip-hop, electronics, films, fashion and, perhaps someday, even politics. "We want to become the voice of today's kids," says Benveniste, "empowering them to bond together and giving them something to belong to." But giving them some free stuff first...
Ironically, as much as TV has been blamed for driving families apart, classic TV is becoming something, like books or records, that parents can hand down to their kids. For moms and dads tired of vetting the Jackasses and Limp Bizkits of the world, reruns are a haven in the big scary media environment. For kids, they are another manifestation of today's palimpsest pop culture, in which everything is ripe for sampling and nothing stays dead. They have seen the movies morph Charlie's Angels from jiggle joint to empowerment parable; now they can see the reruns, back...
...there's any musical link among the three, it's an emphasis on melody--at least compared with the testosterone-drenched, jock-rock chants of Limp Bizkit and Kid Rock. And that may help lure pop kids. "There's a lot more stuff that everybody can sing along to, that girls can take home and listen and sing to, as well as those guys hitting their heads on the wall," says Elektra A&R associate Jill Katona. But if the three don't make a movement, they may represent the desire for one, and a first taste of things...
...singer Michael Stipe says his rock group R.E.M. [MUSIC, May 21] can't possibly compete with the band Limp Bizkit or Britney Spears in terms of mass-market popularity? Stipe must have that backward, because those cheesy, minutely talented, built-in-a-corporate-boardroom flavors of the moment are the ones that can't meet the quality of R.E.M. Twenty years from now, R.E.M. will still be remembered as one of the greatest bands in rock-'n'-roll history, while Limp Bizkit and Britney will have long been relegated to "Where Are They Now?" status. ROBERT BEMIS Atlantic City...