Word: limpertã
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...Limpert??€™s attitude toward art, or at least toward museums, has changed over the years, as he found his niche in fundraising for cultural institutions in New York City. Most prominently, he served as the director of development for the Museum of Modern Art (MoMA) in the 1970s and 1980s, raising over $50 million in donations and increasing membership to more than 50,000, without dropping any of the artwork in the process...
...Limpert??€™s freshman roommate recalls that Limpert was a young man passionate about writing, if not his academics...
...Limpert??€™s contribution to the museum has continued to stand out. Membership at MoMA shot past 50,000 during his tenure, annual giving rates more than tripled, and the museum raised more than $50 million for its 50th anniversary capital campaign...
...Limpert??€™s specialty is cultivating corporate sponsors, an innovative approach in an industry that had long depended on individual benefactors. Fundraising, among other industries, became more media-savvy after the 1960s, employing the sophisticated marketing techniques of Madison Avenue to attract new donors. Limpert, with his background in advertising and public relations, was the perfect man to merge the fields...
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