Word: limpert
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Cowperthwaite notes that the college-aged Limpert could be “very self-effacing,” and the trait has proved useful in his professional pursuits. Limpert underplays his role in the fundraising process, choosing instead to offer his thoughts on the utility of the institutions he has helped benefit...
...Limpert declines to describe himself as a philanthropist...
...right place at the right time,” Limpert says...
Limpert’s specialty is cultivating corporate sponsors, an innovative approach in an industry that had long depended on individual benefactors. Fundraising, among other industries, became more media-savvy after the 1960s, employing the sophisticated marketing techniques of Madison Avenue to attract new donors. Limpert, with his background in advertising and public relations, was the perfect man to merge the fields...
...1970s, during what Limpert calls “the golden era” of corporate involvement in the arts, he began to develop strong relationships between New York’s cultural and commercial sectors. Limpert says that he pulled together a group of charity-minded Fortune 500 CEOs to promote corporate investment in the MoMA. The committee generated over $3 million in gifts...