Word: limpness
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...that it takes greater imagination and patience to captivate a customer than to clobber him. Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times the determinedly soft-sell ads turn out merely limp. Nevertheless, some of the loudest drumbeaters in U.S. advertising have learned lessons from the velvet-voiced sophisticates. The work of top artists and crack color photographers is being used to a far greater extent than ten years ago-if only to dramatize the why-buy copy underneath. Black, blustering headlines...
...July 30 story on our musical play, The Complaining Angel. The mother of one of the pictured nuns cabled from Europe to say she saw it in your foreign edition. You implied that a Poor Clare nun wrote the lyrics you quoted. These and the indirect quotes used, e.g., "limp gimp," "dimpled wimple" came from the versatile playwright-professor, John D. Tumpane...
Heavy-lidded, his inevitable rose limp in his buttonhole, Jawaharlal Nehru stood up behind his teakwood desk in Parliament one day last week and said, almost inaudibly: "We have reached the conclusion of our journey." After 40 hours of debate and long years of dickering, India was going to get a new States Reorganization Bill, reapportioning the country into 14 large and viable states and six centrally run enclaves, e.g., the capital city of New Delhi. The bill repelled the chaotic factions who have cried for the fragmentation of India along the boundary lines of its 844 languages and dialects...
...John Ringling North, hereditary boss of Ringling Bros. and Barnum & Bailey Circus, pronounced an epitaph: "The tented circus as it now exists is a thing of the past." Last of the surviving big-time big tops, Ringling struck its huge tent for the last time, packed up to limp back to winter quarters in Sarasota, Fla., though the season was but half over. The big show's ailments: television, labor troubles, miserable weather this year, and soaring costs. Starting next April, North added bravely, the circus will sally forth again and play its seasons in "air-conditioned arenas...
...first musical, and it was a hearty success. The nuns in the cast wore no makeup and wore their habits throughout the show. The lyrics alone, some authored by a cloistered Poor Clare nun with whom Miss White had to confer through a veiled grille, made many a gimp limp in her audience and dimpled many a wimple...