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Word: linchpin (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...linchpin of the agreement is the effort by the attorneys general and the public-health community--including the American Heart Association, the American Cancer Society and the American Medical Association--to cut smoking among youngsters, which has been on the rise. In fact, if the number of teenage puffers doesn't decline by 50% within seven years, the industry will be subject to additional penalties. "Only the discovery of major vaccines," said Massachusetts' Scott Harshbarger, president of the National Association of Attorneys General, "could rival what this proposal promises to accomplish...

Author: /time Magazine | Title: SORRY, PARDNER | 6/30/1997 | See Source »

Indeed, mass advertising is the linchpin of milk's re-emergence. The now ubiquitous milk mustache campaign, with such notables as Christie Brinkley, Jennifer Aniston and Lauren Bacall sporting white upper lips and exclaiming, "Milk, what a surprise!" has been running since last January. The National Fluid Milk Processor Board has also joined forces with its California counterpart to license a quirky, award-winning series of TV spots called "Got Milk?" The theme is that people only think about milk when they haven't got it. "For the first time the industry is focusing on milk as a beverage," says...

Author: /time Magazine | Title: MILK SHAKES IT UP | 11/25/1996 | See Source »

...heterosexuals married but on keeping homosexuals unmarried. This is a familiar pattern among conservatives. They are readier than liberals to dish out real moral sanction but tend to aim at the easy targets, the people they consider creatures from another planet: homosexuals, inner-city mothers, inner-city fathers. The linchpin of a robust moral system, in contrast, is a willingness to stigmatize people close to home, even your friends--even, in a certain theoretical sense, yourself...

Author: /time Magazine | Title: CONVENTION '96: THE FALSE POLITICS OF VALUES | 9/9/1996 | See Source »

...firing from both sides went on into the weekend, as the diplomats labored to work out a halt. Christopher headed for Damascus on Saturday to talk with Hafez Assad, considered the linchpin to any solution: if he wants to, U.S. and Israeli officials believe, Assad can persuade Hizballah to stop shooting. But why should Assad play ball? His main objective is to regain possession of the Golan Heights, the portion of southwestern Syria that Israel captured in 1967. But exactly how he intends to get it back is unclear. "The Katyushas are a means of putting pressure on Israel," says...

Author: /time Magazine | Title: DARK WITH BLOOD | 4/29/1996 | See Source »

...States and Israel. Representatives from nearly 30 countries, including many Arab nations, will attend Wednesday's summit. The presence of Arab leaders signifies a dramatic change in Mideast relations since Israel and the PLO signed a peace agreement less that three years ago. "The 1993 deal has been the linchpin to peace," TIME correspondent Scott MacLeod says. "The Palestinian problem has always been at the center of the dispute between the Arabs and Israel. The peace deal paved the way for other countries to follow suit." Syria, which had been engaged in talks with Israel before the bombings...

Author: /time Magazine | Title: James Watt Sentenced In HUD Scandal | 3/12/1996 | See Source »

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