Word: lincoln
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Dates: during 1990-1999
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Three years ago, when Sega and Sony followed the lead of 3DO and began replacing the aging 16-bit game machines with 32-bit systems built around cd-rom drives, Nintendo charted its own course. Howard Lincoln, chairman of Nintendo of America, was convinced that his core audience--twitchy-fingered boys between eight years old and their first date--would be underwhelmed by the quality of games that can be delivered on cd-roms, silvery storage platters that have enormous capacity but are notoriously sluggish. Lincoln decided that his best chance to deliver game play so startling that his target...
Teaming up with Jim Clark, then chairman of Silicon Graphics and now at Netscape, Lincoln devised a plan to stuff the graphics-rendering power of a $90,000 SGI Reality Engine--the machine that created the T. rex in Jurassic Park--into a $250 box. The result was a calculated delay. After missing its self-imposed deadline last summer, Nintendo played the spoiler last Christmas, cutting into sales of Sony and Sega's $300 32-bit machines by dangling the promise of a cheaper and even more powerful player this spring. Sales of new video-game systems, which had dropped...
...Super NES. The game's eye-popping graphics were an instant sensation; DKC not only became the best-selling game of 1994 but also ratcheted up pressure on the teams designing games for the new machine. "When we released Donkey Kong Country, we raised the bar on ourselves," says Lincoln. "The launch games on Nintendo 64 had to be that much better...
...folks championing the idea of a $500 "network computer." But when it comes to rapid deployment of high-powered computer technology, nobody has a better track record than the video-game companies. Nintendo won't say anything about its Internet plans right now except to wink and say, as Lincoln does, that it "will be making announcements in the near future." But it's not hard to imagine tens of millions of Americans a few years from now surfing the World Wide Web through their video-game players with Sonic and Mario at their side...
Anyone who works in a highly visible enterprise toils in the shadow of legends: a ballplayer in Yankee Stadium knows he is standing where Ruth and Gehrig and DiMaggio once played. A newly inaugurated President stands on the Capitol rostrum knowing his words will be measured against those of Lincoln, F.D.R., J.F.K...