Word: lindamood
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...last year, has targeted language and reading skills at a time when an estimated 16 million U.S. youngsters between the ages of four and 13 have reading problems. The vast but fragmented market for reading improvement already encompasses clinics, homes and schools. Leading companies range from niche players like Lindamood Bell Learning Processes (1998 revenues: $11 million) of San Luis Obispo, Calif., which operates centers for children with learning disabilities, to the Learning Company (1998 revenues: $839.3 million), the producer of Reader Rabbit and other educational software that Mattel acquired in a $3.5 billion stock swap last spring...
While Saturn's advertising will eventually tout the car's qualities, the early pitch is clearly to patriotism and small-town sentiment. That may be a + canny marketing move. "The Saturn is the beginning of something we have been warning our Japanese friends about," wrote Jean Lindamood, executive editor of Automobile magazine. "Americans are harboring strong anti-Japanese sentiment just below the surface, and when Detroit can make a car that is the equivalent of a Japanese car, Americans will buy it. I believe it will sell like crazy. I also believe that if Saturn has quality problems, Saturn...