Word: lindstrom
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Buy?ology: Truth and Lies About Why We Buy By Martin Lindstrom Doubleday; 240 pages...
What do Rosary Beads and Red Bull have in common? A lot, it seems. Marketing guru Lindstrom and his team hooked up 65 people to special MRI machines to find out what their brains revealed about the connection between religion and brand loyalty. For days, the researchers ran images--like those of the Pope and a bottle of Coca-Cola--by the wired subjects. The resulting brain scans were arresting. It turns out that there is virtually no difference between the way the brain reacts to religious icons or figures and powerful brands. Nike is a goddess, after...
When Lars Lindstrom (Ryan Gosling) introduces his friends to his new girl--a life-size sex doll named Bianca--some folks have trouble accepting it. Brother Gus (Paul Schneider) is concerned that Lars found "a fiancé in a box." One guy mutters that Lars is "in love with that slutty hunk of silicone." But most of the other residents of this wintry Midwestern town go with the flow. They've been urging the cripplingly shy Lars to get a girlfriend. And this one is gorgeous enough to be an instant local celebrity; she looks like Angelina Jolie but smaller...
...demand for these olfactory services--by stores, hotels, casinos and even museums--is stimulated by a growing body of research that demonstrates how smells affect consumer behavior. Advertising studies in Martin Lindstrom's book Brand Sense suggest that although most contemporary commercial messages are aimed at our eyes, many of the emotion-triggering moments people remember on a given day are actually prompted by smell. And scents, experiments have shown, can evoke an array of sensations. Citrus notes, for example, are perceived to be energizing or invigorating, whereas vanilla can suggest warmth and comfort...
...Lindstrom sees the United Negro College Fund and the Rhodes scholarships as his models, and in order to win, Point candidates must prove both academic success and commitment to gay causes. Not surprisingly, many also have biographies resembling Lindstrom's--they come from conservative families that haven't immediately accepted them. Candidates must write an essay on "how you feel you have been marginalized because of your sexual orientation." When scholars were called upon to introduce themselves at the retreat, many offered heartbreaking stories of family repudiation. It was routine to hear sniffling during these presentations, especially from adults...