Word: line
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Dates: during 1980-1989
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...were ever officially questioned, it would be the Jakes regime's death warrant. This week East Germany's Communist Party chief Egon Krenz will be in Prague for a visit with Jakes. Sources in Berlin intimate that Krenz will try to persuade the Czechoslovak leader to drop his hard line. The trip, said East German Foreign Minister Oskar Fischer, may just have a "stimulating effect...
Toymaker Hasbro Inc. is launching its new line of Record Breakers miniature racing cars with a $6 million advertising campaign highlighting their principal selling point: speed. The company says the battery-powered vehicles can go the equivalent of 500 m.p.h. in an adult-size automobile. Record Breakers are imported from Japan, where they are a national craze. While some analysts predict smaller U.S. sales, Mattel, Matchbox and other toy manufacturers are releasing their own superfast cars...
Master of the commanding tag line, Lois has distilled his message into four simple words: "Make Time for TIME." "The tag line addresses a real problem," says Lois. "People understand the value of TIME. But they live in a rat-race world where the challenge is finding time to read. So we're inviting people to carve out some quality time and get into this magazine." By January "Make Time for TIME" will have found its way to magazines, television, radio, newspapers, billboards and, given Lois' penchant for invention, perhaps some as-yet-undreamed-of place as well...
...working as a cover designer with the late editor Harold Hayes, Lois turned Esquire's cover into a gallery that registered every shock of those seismic years. As an adman, he taught America's children the insistent demand "I want my Maypo." In the early 1980s he recycled the line to meet their grownup tastes: "I want my MTV." And he's the man who told people, "When you got it, flaunt it" (for Braniff airlines, remember?), a pretty good description of his advertising ethos...
...Father Ignacio Martin Baro, as I usually did when I was in El Salvador. Talking with him was always a welcome respite from the government and rebel spin doctors with their self-serving versions of events. "He's at home," said a voice on the other end of the line. "You'll have to see him tomorrow...