Word: line
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Dates: during 1990-1999
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...companies were giving up on Game Boy, Japanese boys were not. For them the games in the old technology were still affordable; the flashier and high-tech new models were out of reach. Kubo's publishing company did the math and decided to back Pokemon, coming out with a line of comic books that included the first trading cards as giveaways. While best-selling games like Final Fantasy grabbed the top slot for a couple of dramatic months and then faded, Pokemon sales grew slowly and steadily--and they did not stop. Tajiri generated further word of mouth by designing...
Thus in the U.S., Nintendo had all the Pokemon pieces to play with--a fully extended product line of games, toys, comic books and cards to appeal to boys and girls from ages 4 to 15. Says Tilden: "We decided to make an all-out effort to repeat the phenomenon in the Western world." An additional part of the strategy, says Kubo, was to hide its "Japan-ness." Nintendo of America and its Japanese partners brought in Al Kahn, who developed the Cabbage Patch doll, to help with toy merchandising. "There's a little bit of magic in what Nintendo...
Anyone who thinks about the trouble between blacks and whites in America encounters a secondary division, almost as old. This is the line between what might be called the Externalists and the Internalists...
...could delay or derail that bill in Congress. United HealthCare, the nation's second largest managed-care company, pulled the plug on precertification. The company, which is based in Minneapolis, Minn., and covers 14.5 million Americans, is betting the move will improve the quality of care and its bottom line, and maybe even help convince Congress that the HMOs can heal themselves. Nearly everyone applauded the decision, but practicing physicians were cheering loudest. Says cardiologist George Rodgers, in United's Austin, Texas, pilot program: "It's just made my work much more enjoyable...
...multiple-coronary-bypass operations (1976 and 1993) and a couple of angioplasties (1998). Last year, when I began having symptoms again, my choices--with further bypass impossible--were 1) to treat the trouble with continued medication (beta-blockers, ACE inhibitors, aspirin, furosemide and so on), hoping, further down the line, for a heart transplant; or 2) to try to sign up for one of the new, experimental operations (gene therapy or laser therapy) designed to encourage the growth of new blood vessels in the heart...