Word: line
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view. Take Virgin Clothes: British entrepreneur Richard Branson has successfully etched his Virgin trademark onto a host of products, from CDs to cola. But his apparel line is struggling, mainly because its initial styles were pricey and somewhat conservative, which went against the trendy and value-conscious image originally established by the airline Virgin Atlantic...
...ones, it still cannot be viewed as one big market of 370 million undifferentiated consumers. Cultural and language barriers are very much a factor in consumer choice. And some brand images vary from country to country. BMW cars, for instance, aren't considered to be particularly top of the line in Germany, but are considered luxury cars in much of the rest of the world. Rovers are commonplace in Britain, but they are seen as classy foreign imports in Southern Europe. There is not even pan-European agreement on what constitutes quality. A T shirt made from a cotton-polyester...
From Silicon Valley to Motown, from assembly line to PC workstation, corporate employers are taking charge of their workers' health as never before. Company doctors have splinted the broken bones of factory workers for generations, and personnel managers long ago began offering vaccinations. What's new is that employers in every industry are injecting themselves into issues that seem to have as much to do with lifestyle choices as with traditional medicine. In a U.S. Health and Human Services survey this year, 95% of U.S. companies with more than 50 employees said they had taken action to improve workers' health...
Even more than aiming to attract talent, executives say they're focused on the bottom line. "Our investment is in keeping health-care costs down," says D'Ann Whitehead, preventive-health-services manager at Chevron. A study by the MEDSTAT Group consulting firm found that over the past eight years, Chevron had held medical expenses flat and slashed worker sick days by using everything from massage to smoking restrictions...
...number of British soft-porn magazines and which is owned by managing director Gold's father and uncle. It was the woman of the family who came up with the innovative sales strategy. After joining the family business in 1979, Gold, 39, attended a home-sales party for a line of clothing and decided erotic goods could be sold to women the same way. She was soon running Ann Summers. Gold began with eight women "party planners" and now employs more than 7,500 people in that role. (Of her 332 full-time staff members and executives, 95% are women...