Word: line
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Dates: during 2000-2009
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...joined the rangers near the remote village of Geumpang. It is a six-hour drive from the provincial capital Banda Aceh along a semipaved mountain road winding up through dense forest. In places, a line of vehicles backs up as mechanical diggers clear rockfalls. Troupes of long-tailed macaques tumble down from the trees to beg from passing motorists...
...from the path when it set up a subsidiary called Zag to create and market novel goods like the Ila Dusk. BBH calls Zag its brand-invention business - and it isn't the only ad shop selling its own branded products. New York City agency Anomaly produces Eos, a line of women's cosmetics; Miami-based Crispin Porter + Bogusky is the brains behind Twist cleaning products. And Brooklyn Brothers, with offices in New York City and London, produces a line of organic milk chocolate called Fat Pig. (See the 50 best inventions...
...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...
...launching their own branded products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency-created products tank, the old model of fat fees could once again look pretty...
...manly affair, so it made sense that he reduced his world to father and son, with the Man emerging heroic. Here, when the Man speaks of carrying "the fire," i.e., the conviction of humanity, it rings more hollow, even though Mortensen grapples well with the potential corniness of that line (he gives a somber, deeply affecting performance). The wasteland that surrounds them--the sun's fire extinguished, the forests burning--makes forcing someone you love to endure it seem like a selfish act. "I don't want to just survive," the Woman tells the Man, and The Road creates such...