Word: lined
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Dates: during 1990-1999
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Moore, who stepped in at the front line with junior forward Ashley Mattison and sophomore forward Caitlin Costello, continued to make her presence felt on the field...
...hard and holds on; people graduate and come back and send their kids, who graduate and do the same. This town of 23,000 is not as tony as nearby Clayton or Ladue; it has its mix of $90,000 cottages and $750,000 homes, young marrieds and old-line families and transient middle managers assigned to a stint in the St. Louis office who are looking for a comfortable place to settle and keep their kids on the track toward prosperity...
Even if Rumpus' toy line strikes adults as gross, it has struck a chord with children, driving revenues from $1 million in 1997 to an estimated $15 million this year. More important, Rumpus represents the kind of fun-first, marketing-second approach to toymaking that has become alien to America's corporate giants Mattel and Hasbro, which together control about 30% of the toy business. The corporations instead scheme to recoup their nine-figure licensing fees for movie characters by filling the pipeline with action figures...
...than its projected $280 million, largely because of an acquisition gone wrong. Investors bolted, and the stock dropped to $11.69 a share from its November high of $40.50. Analysts rushed to downgrade the company as it became apparent that CEO Jill Barad, 48, the marketer who remade the Barbie line into one of toyland's most formidable franchises, was looking less capable when it came to operational details...
...parents into the stores. This year, for example, Hasbro and retailers were betting on products licensed from Star Wars' prequel Phantom Menace to drive sales into the crucial fourth quarter, which accounts for half of all toy sales. However, the force has not been with the Star Wars line. "It was very strong in May and June, during the movie's release," says Leslie Rauch, a senior buyer for Target stores. "But since then, it's become nothing more than a boy's action figure." Schwarz of Rumpus Toys says the response from the big toy companies will...