Word: lines
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...drink by outrageous fortune, but just before his death he experienced a transfiguration in which the heroic drunk and the dissolving genius were transformed and redeemed in a last great love. The notion is so silly that not even the moviemakers could convince themselves it was true. Scarcely a line in Sy (The Big Country) Bartlett's script rings true, and some of them are almost ridiculously false. ("How did a girl as pretty as you get to be the biggest witch in Hollywood?" a famous actress shrieks at Sheilah. "Only the second biggest," Sheilah purrs back, looking...
Tested Ingredients. No company has done more to revolutionize U.S. cooking than General Foods Corp., the world's biggest food processor. It sparked the revolution with its line of Birds Eye frozen foods, still the biggest-selling brand. Last year it put its 250 products (including different flavors and varieties) into 4.5 billion packages that the housewife took home for $1.1 billion. On pantry shelves and in refrigerators from Maine to Florida, its products are household words -Jell-O, Maxwell House coffee. Post cereals, Swans Down cake mix, Sanka, Minute Rice, Gaines dog food...
Many famed restaurants have joined the march to the freezer. Manhattan's gilt-edged Chambord puts out a full French line, including bouillabaisse à la Marseillaise, soufflé Grand Marnier, and Cornish Hen Perigourdine with sherry, truffles, foie gras, wild rice and brandy. Schrafft's has put on sale beef Burgundy with noodles, and chicken and mushroom pie with cheese crust. Other processors are selling kangaroo-tail soup, frozen bagels, sukiyaki, enchiladas, shish kebab and frozen chicken curry...
...company to work creating "new" vegetables. General Foods separately purees two vegetables (e.g., carrots and peas), joins them together in frozen sticks called Rolletes, which are now being test-marketed. It is working on the first frozen mixed-green salad, is test-marketing a new line of baby foods, which are partially dehydrated, then frozen; the baby foods come to the mother in flake form in envelopes, need only be stirred into hot water. Says Mortimer: "The nutrition is as perfect as can be. And the peas are so green that we have to explain to the mothers that...
...well below the 14.8? of Campbell Soup, the No. 2 company. Overall, General Foods profits have risen from $28 million in 1954, when Mortimer took over, to an estimated $60 million this year. But Mortimer is still not satisfied with some of his products, notably the Gourmet line, intends to make some changes. Says he: "At one of these business things I go to, the dowager wife of some fancy businessman sitting next to me said, 'Oh, Mr. Mortimer, your gourmet foods are wonderful. We stock the yacht with them.' And I thought to myself, 'Yeah, that...