Word: lines
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Dates: during 1990-1999
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...Biography of a Dangerous Idea (Viking) is the more accessible of the two. (The other book, The Nothing That Is: A Natural History of Zero [Oxford], while philosophically deeper, is self-consciously obscure; its author, Robert Kaplan, writes in Zen koans and could have penned the Fendi tag line...
...although the Gap could not persuade Wiles to pose, other advertisers have succeeded in working mathematics into their marketing messages. Merrill Lynch hailed the Fermat proof in its "human achievement" ads; and Fendi, declaring in Pidgin English that "a woman is theorem which cannot be solved," introduced its Theorema line of enigmatic fragrance, body lotion and bath...
Hoping to cash in further on math mania, this publishing season brings not one but two books about zero. You have to admire the publishers for starting at the beginning of the number line--and setting themselves up for infinitely many predictable sequels--but is there really that much to say about nothing...
...little history for the fashion deprived. In the beginning, there were a few industry giants like Lauder, Revlon and L'Oreal in a wasteland of dull, uniform colors. Then, in 1985, a Canadian makeup artist, Frank Toskan, exploded the spectrum with MAC, an edgy line that became such a success that Lauder bought the company in 1994. Fluke? In 1990 a New York-based makeup artist, Bobbi Brown, scraped together $10,000 to start her own minimalist line, which Lauder also snapped up. In 1995 a 22-year-old premed student, Dineh Mohajer, mixed nail polish to match a pair...
...more distinctiveness on the marquee) was a Broadway performer at heart. A film editor on the show once said he knew Mitchell must be a theater vet because he acted even when the camera wasn't on him: "You don't turn off when it's not your line...