Word: lingo
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Dates: during 1940-1949
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...shifts around the clock, as other men began to arrive in Army & Navy hospitals, the daytime audience was losing its simplicity. That audience has always been considered as "the housewife." To sell her, the agencies have loaded the networks from dawn to dark with soap operas or, in radio lingo, "washboard weepers." Listed last week were no less than 65 of these daytime serials. They had about 80% of daylight network time...
...Sulka)-has been the most readable in the U.S. Critic Thomson knows his stuff, and is entirely without self-consciousness in saying it. Instead of mumbling about dynamics, he reports: the orchestra "played loud." He announced firmly, of Composer Samuel Barber, that "his heart is pure." In café lingo he declared that a chorus sang "perfectly. But perfectly." He also twists the tails of Carnegie Hall's sacred cows. Thomson on Fiddler Jascha Heifetz...
...haphazard operation is Quiz the Scientist. The five or six questions discussed on the program are selected well in advance, and board members often write out their answers to make sure they won't fall into high-toned scientific lingo that would baffle the average listener. Inveterate ad libber is impish Dr. Wood, who likes to preface thoughtful discussions of taste with such of his verses as: "Roses are red, violets are blue, sugar is sweet and skunks are-phew...
...copied Madden's scrawly rebuke, showed it to their friends. Madden became a "character." His joint was on the map for Yalemen, Park Avenue debs, Long Island's polo crowd. Encouraged by his customers, Joe began to write weekly essays-hard-earned wisdom couched in his own lingo. He had his pieces punctuated by a race-track handicapper with a high-school education, mailed them to his clientele. In ivy-clad Eastern dormitories, Madden's essays had a wider circulation than those of Lamb, Addison or Steele. Today Joe Madden sends his weekly bulletins...
...mold "boots" (Navy lingo for recruits) into the indefinable likeness of a Marine takes hard work on a rigid regimen; close order drill, combat exercises, firing on the range that goes with every Marine camp, endless heckling by N. C. O.s until the recruits learn to keep their eyes front, their chins in, their chests out. (Because in early days Marines wore high leather stocks that kept their heads up, sailors nicknamed them "leathernecks.") To mold a boot into the traditions of the Corps, to fire him with the conviction that a Marine is better than any other fighting...