Word: lingo
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Dates: during 1960-1969
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Both the Put-On and the Gross-Out are part of the Now Generation's "language bag"-a constantly changing lingo brewed from psychological jargon, show-biz slang and post-Chatterley obscenity. What the 1920s admiringly called a "good-time Charlie" is today Freudianized as a "womb baby," one who cannot kick the infantile desire for instant gratification. Anyone who substitutes perspiration for inspiration is a "wonk"-derived from the British "wonky," meaning out of kilter. The quality an earlier generation labeled cool is "tough," "kicky," "bitchin'," or "groovy." But the most meaningful facet of In-Talk...
...TIME'S critic must know that Herbert Marshall's translation (especially his "dud rhymes -'trees-industries,' 'linger-lingo,' 'see-literacy' ") is a successful attempt to re-create the Russian poet's technique. While this type of rhyme is not even considered rhyme in our English tradition, Russians make use of it. And, especially with Yevtushenko and other modern poets, it is such a special feature that it cannot be ignored in the translation of their poems. Rhymes such as "micropore-Metro-pole" and "Perlovke-perlone" are duds directly from Yevgeny himself...
...Yevtushenko's performances, the new collection of his poems will have to suffice. It will be something of a disappointment. Yevtushenko is badly served by his translator, Herbert Marshall, professor of communications at Southern Illinois University. The book abounds with atrocities and dud rhymes-"trees-industries," "linger-lingo," "see-literacy" -that are enough to destroy any kind of communication...
...present, the lounges are open only to members. The "club" tradition start ed in the early days of flying as a reward for the brave, pioneer passengers. The clubs charge no membership fees and have rather vague qualifications for admission. In the lingo of the lines' public-relations people, Pan American's Clipper Club, the biggest of them all, with 175,000 members, is for travelers "who have made a contribution to international understanding"; American's 100,000-strong Admirals Club is for people who have made "a contribution to aviation"; the 100,000 members...
...magazines that elevated him from his lowly 1947 status as an unemployed Hollywood publicity agent. His publications still reflect his basic tenet. They are aimed at the active "hobby enthusiast." Their information is reliable, their illustrations are informative, and above all, they speak their aficionados' lingo. Hot Rod (monthly circ. 770,000), for example, is for the flat-out pro. "If you don't know a hemi from a zoomie, you're not ready for Hot Rod," says Managing Editor Don Evans...