Word: lingos
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...Louis, was hardened in the competitive fires of manufacturing in the early 1950s when, as president of P. Lorillard Co., he was instrumental in launching Kent cigarettes. As a result, he has scant patience with the pseudo-academic theorizing of some admen, instead talks to businessmen in their own lingo: "The objective of advertising has always been to sell goods at a profit." A handy man with a trombone, Ganger (rhymes with hanger) paid his way through Ohio State ('26) by playing in campus dance bands, joined the Geyer ad agency fresh out of college. His work...
...Whiz Kids are not members of the club (West Point or Annapolis); the military men feel that they are being passed over and disdained, that their hard-won knowledge is dismissed as obsolete and service pride taken for sentimental partisanship, that their inability to talk the new Whiz Kid lingo is taken as stupidity. The best of the old soldiers long ago tried to get sophisticated themselves in developing and using the advanced weapons, and planning the strategy and tactics of modern warfare. These men think that they will be the ones who, even in a pushbutton war, will have...
...Hindu who made a name for himself in his first novel, The Mystic Masseur, which recorded with sweet and sour irony the ways of the colony (291,000) of expatriate Indians who live in Trinidad. What counts is not the plot but the flavor of their slap-happy lingo and picaresque customs, and it all ought to be as much fun as a barrel of tonka beans in Tobago sauce. But Naipaul's House, though built of excellent exotic materials, sags badly; 'economy, style, and a less elastic blueprint would have done wonders...
...Professor Stanislaus Fodorski. Ray Bolger is as ineptly endearing as sin at the Southern Baptist Institute of Technology, where he goes to teach engineering. To drill a little knowledge into the classroom cementheads he adopts football lingo. Chorus the enlightened mastodons of the monosyllable: "It's fun to think." Soon Fodorski gets a chance to apply his Archimedean magic to the great gridironic decisions of educational life, like defeating S.B.I.T.'s football rival. Texas Mohammedan. Fodorski's human pinwheel and pyramidal enemy line-scaling plays make him "All-American coach of the year" and. together with...
...Academy began all this business six years ago by grafting its own lingo on a century-old tradition at West Point and Annapolis. It is not quite hazing; an upperclassman has to ask a doolie's permission to touch him, even to straighten his tie. But if the official term for the custom is only "harassment," it still licenses upperclassmen to make life miserable for new men on the theory that "weak sisters" will quit...