Word: lingos
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Robert Saudek Associates is a Madison Avenue firm so non-M that its partners think flagpoles are for flags and not (in admen's lingo) for running up ideas to see who will salute. Moreover, the Saudek people consider the word wise an adjective rather than a suffix (as in "Impact-wise, it's terrific"). And they never write memos, preferring to speak to one another in fogless civilized conversation. Their offices, quiet as the board room at Morgan Guaranty Trust, belie the nature of their business. Saudek Associates is just about the best and most versatile packager...
...Command, rather than troops, became Lieut. General George Patton's "right flank": he had put a fighter pilot in each of Patton's lead tanks "so that we would have quick communications with fighter pilots. I wanted somebody in those tanks who could talk fighter pilot lingo." Quesada chalked up 90 combat missions before war's end, went home with the Distinguished Service Medal, Air Medal with two Silver Oak Leaf Clusters, Distinguished Flying Cross, etc., and a drawerful of assorted foreign decorations. He also went home with his facility for the flippant still intact. Once...
...flavor gems" used by Standard Brands to show that its Blue Bonnet margarine is as good as "high-price spread" (oleo lingo for butter) are actually drops of a nonvolatile liquid substituted just for the demonstration...
Over it all hovered Golden Door Keeper Edmund Bordeaux Szekely (pronounced Saykay), a bald, round-bellied Transylvanian who obviously shuns his own exercises. Entrepreneur Szekely is a sometime archaeologist, philosopher, biochemist and author (he claims 69 books). By his own admission, he speaks 14½ languages, the 50% lingo being English. His cosmetics, says he grandly, are drawn from history, e.g., General Potemkin's letters taught him the oils used by Catherine the Great (Siberian fir needles, hay, geranium and lilac), and Anne Marie's exercises are supposedly based on a calisthenics drill devised by Leonardo da Vinci...
...does all this survive? Most British schools have a new generation every six years; play-yard lingo ought to be highly perishable. Yet the Opies found little girls skipping to "Little fatty doctor, how's your wife?/ Very well, thank you, she's all right," a chant that goes back at least 130 years. Measured in school time, it has had more than 20 generations of wear. Children find it as fresh as ever...