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Teenagers, versed in the lingo of bop, understood: the commercials were simply a hip method of recruiting for the Colorado Air National Guard, dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...

Author: /time Magazine | Title: National Affairs: Real Cool Yonder | 2/1/1954 | See Source »

...Lingo. Working last week with his own quartet (trumpet, piano, bass, drums) in a Los Angeles jazz joint called Zardi's, Chet kept his tempos up, his rhythm hard-swinging. His program consisted mostly of cool-jazz originals such as Maid in Mexico and Soft Shoe, but also included such rich-chorded pop tunes as Funny Valentine and All the Things You Are. Trumpeter Baker stood with his body motionless, his ears bent for the counterpoint of his sidemen, his eyes tiredly closed...

Author: /time Magazine | Title: Music: Listen to Those Zsounds | 2/1/1954 | See Source »

...disappointments of the year was John Hersey's The Marmot Drive, the story of a Connecticut woodchuck hunt, full of murky meanings and pseudo-archaic Yankee lingo. One of the real surprises of the year was the belated bow in fiction of aged (81) Philosopher Bertrand Russell. His Satan in the Suburbs consisted of five stories whose weird plots and good-natured skepticism made for pretty good...

Author: /time Magazine | Title: Books: The Year in Books | 12/21/1953 | See Source »

...years the 500 employees of Sheffield machine tools factory "mashed" (Sheffield lingo for brewed) their own tea at midmorning, lunchtime and midafternoon. They brought their own tea, milk, sugar, mugs and teapots, got boiling water from the firm's gas boilers...

Author: /time Magazine | Title: Foreign News: Mashers | 9/21/1953 | See Source »

...script is crisply underwritten, the photography has a raw, grimy look, and Andre De Toth's direction is skillfully paced for tension. In its harsh images of a bank holdup, a gangster hideout and homicide headquarters, and in its soundtrack teeming with the discordant sounds and gritty lingo of the underworld, The City Is Dark is a muscular little thriller that carries more conviction than many more high-toned movie melodramas...

Author: /time Magazine | Title: Cinema: The New Pictures, Jul. 13, 1953 | 7/13/1953 | See Source »

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