Word: lingtong
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...about Wu Ying, and it's not just his bushy Che Guevara beard. As CEO of China operations for telecommunications company UTStarcom, Wu caused something of a revolution by introducing an inexpensive alternative to the mobile phone in a regulatory environment fuzzier than his facial hair. UTStarcom's Xiao Lingtong (Little Smart) handsets may look and act like cell phones, but in China, where the government allows only two firms to provide cellular service, Wu has had to convince telecom mandarins that cell phones are actually just a wireless extension of fixed-line phones--like household cordless phones on steroids...
...Making matters worse, China's two huge fixed-line operators?China Telecom and China Netcom?have jumped into the fray by offering a cheap alternative to cellular service via a wireless technology first introduced in Japan in the 1990s. Called the Personal Handyphone System in Japan but renamed Xiao Lingtong (Little Smart) in China, the service doesn't allow callers to roam outside their area code and reception is often poor. But per-minute charges are about 1 and only the caller pays, compared with the 5-a-minute charge assessed both caller and receiver by the established mobile carriers...
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