Word: lingua
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...English. The French may grumble about Hollywood's hegemony, but they are sensible hosts. They know that English is the lingua franca of the entertainment world, and they will indulge your ignorance of their language. This is a big change from the early years; it's said that Eric Rohmer's divinely talky Ma Nuit chez Maud (My Night at Maud's) in 1969 was the first competition film shown with English subtitles. Now all films in the official selection - the competition, Un Certain Regard and the special selections - are shown in English or with English subtitles. In the film...
...student would be confined to concentrating on the narrow region where this language is used. It makes much more sense for a student of Africa to satisfy himself with his knowledge of English or French—two of the continent’s much more far-reaching lingua franca. This notion is liable to be criticized as colonialist and directed exclusively at communicating with Western-educated African elites. However, it is only reasonable to choose to undergo African language education once one is far enough along in the study of Africa to know to a degree of certainty which...
Right now, nobody disputes that digital music is the future and that Apple is the gatekeeper. If it becomes the gatekeeper to portable video, well, then, golly. Video is the blood and the lymph and the lingua franca of contemporary culture. Music is important, of course, but the scale is different. In a typical week, a top-selling album may move 300,000 copies. A top-rated TV show can draw an audience of 30 million. Add to that movie trailers, animated shorts, old syndicated shows, DVD-extra-style exclusives, and the entire television industry, which is hungry...
GELDOF This is a political event, not a cultural event. In order to get political momentum, one guy with a banner is not enough. You need millions. The lingua franca of the planet, as we learned from Live Aid, is not English--it's pop music. From Guangzhou to Bogot, they listen to 50 Cent, Eminem, U2 and Coldplay. Do they listen to the more esoteric individual cultures? No. That's reality. Do they listen to Muddy Waters? I wish they did. Then I'd put a bill up there with him and John Lee Hooker...
...been open season on Harvard’s leader since he wandered outside the lingua franca of gender politics at an economics conference in January. From a thrashing on the “Today” show to the cover of Time Magazine, the onslaught has been relentless and brutal...