Word: lingua
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...army, though there's a handful of navy and air force men. When Furusho looked for volunteers, he had three times as many as he could take. The soldiers get briefings on local culture, tastes and taboos and three months of English training - though their poor command of the lingua franca on base is their main operational problem...
...loyal following, and it has been described as “well-written,” “funny and smart,” “refreshing” and “clever and cutting” in various places like Salon.com, the Voice Literary Supplement, Lingua Franca, Wired and Sassy. Yes, Sassy...
...school, CoCo returned to Asia. Though she lacked formal training in Chinese-language singing (she speaks Cantonese at home), she won second place in Hong Kong's annual New Talent Singing Contest. A minor Taiwan label gave her a recording contract and, after a fast course in Mandarin (the lingua franca of the recording industry in Taiwan, China and smaller markets in Singapore and Malaysia), she recorded a song that became a hit in Taiwan's karaoke bars. Within six months she had churned out two albums. "It was so hard on me. I got sick, didn't sleep...
...advances in communications technology, the ubiquity of multinational brand names, the interdependence of the global economy - all have served to provide young adults with a set of mutual experiences, attitudes and cultural cues. In a Continent where 83% of young West European adults carry mobile phones, this generation's lingua franca is the text message. Europe's nightclubs have made icons out of DJs who spin in different European cities every week, trailed by a transnational community of fans. "There are stronger communions that cut across national identity," says Eric Tong-Cuong, the founder of the French record company Naive...
Even if guitar-band rock is a niche market now, supplanted by hip-hop as the reigning format of pop music, it still qualifies as the lingua franca of pop culture. Roughly a half-century after Elvis recorded Heartbreak Hotel, nearly everybody under 70 has some emotional attachment to electrified music with a beat. As a consequence, pop music is no longer mostly a way that one generation defines itself against its elders. The baby boomers' own parents grew up with Frank Sinatra, Rosemary Clooney and Nat "King" Cole. Rock was such an unmistakable break with that creamy tradition that...