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...journalism and p.r. are different disciplines. And how do you even teach p.r.? Once you've mastered the art of calling reporters during lunch so you can leave excruciatingly long messages on their voice mail, what more is there to learn? Admittedly, I don't read each issue of Lingua Franca cover to cover, but I don't remember seeing many articles titled "Returning the Gaze: The Semiotics of Flirting with Reporters...

Author: /time Magazine | Title: Chico, I'm The Man | 2/19/2001 | See Source »

...would it be the same?" he asks. "There are a lot of questions, but we don't have that option now because nobody saved the cells" while lab work was being conducted on the rodent in the 1970s. "The future will want to know about these species, and the lingua franca of biology is increasingly going to be genomic information. If nobody saves the DNA of these samples, it's going to be a very fragmented picture." There is also a present-day, practical side. By providing vital clues to the mingling of subspecies and the types of environment they...

Author: /time Magazine | Title: Noah's New Ark | 1/8/2001 | See Source »

Obviously, the essential need to spectate will endure into the distant future. We can't talk sports unless we watch sports. And talk we must. Sports blather will remain the lingua franca in bars, elevators and doctors' waiting rooms around the world. In 2025, no matter how far-flung or misbegotten a place he finds himself in, man will always be able to strike up a lively conversation with the opening gambit "Livingston Bramble, Boom-Boom Mancini, 1985. That was a fight...

Author: /time Magazine | Title: Will We Still Go Out To The Game? | 2/21/2000 | See Source »

...program's founder, Smith Professor of Law Henry J. Steiner, said the organization was created to incorporate the lingua franca of the human rights movement into the framework of the modern-day legal education...

Author: By Parker R. Conrad, CONTRIBUTING WRITER | Title: Sen Defends Human Rights at HLS Celebration | 9/21/1999 | See Source »

...cobbled together a relatively easy-to-learn coding system--HTML (HyperText Mark-up Language)--that has come to be the lingua franca of the Web; it's the way Web-content creators put those little colored, underlined links in their text, add images and so on. He designed an addressing scheme that gave each Web page a unique location, or url (universal resource locator). And he hacked a set of rules that permitted these documents to be linked together on computers across the Internet. He called that set of rules HTTP (HyperText Transfer Protocol...

Author: /time Magazine | Title: Network Designer Tim Berners-Lee | 3/29/1999 | See Source »

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