Word: liniment
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Dates: during 1960-1969
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...Hard. For all his prestige and power, Sloan never really became a personage to the public. "Mr. Sloan is coming out with a new car with an Indian name-Pontiac," cracked Will Rogers. "Mr. Ford and Mr. Chrysler have automobiles named after them. All Mr. Sloan has is a liniment...
...college trainer is traditionally a man of many cliches in the sports world. "Give me the old-time athletes," he says, "they'd show these young guys a thing or two. And as for doctors, why with a piece of tape and a bottle of liniment they could cure anything better than these new fellows...
...marketable ideas would make it seem that Warner-Lambert has long been a dynamo of invention. Actually, 90% of its drug sales come from products more than ten years old, which is practically a century in that business. The line includes such venerable medicaments as Sloan's Liniment, Smith Brothers Cough Drops, Listerine, Rolaids, and Bromo-Seltzer. Warner-Lambert's newer directions are the result of a corporate turn-around wrought by a man who never ran a business before becoming its president eleven years ago: two-term (1947-54) New Jersey Governor Alfred Eastlack Driscoll...
Better than Liniment. Gun Bow is a race horse calculated to take anybody's breath away. A strapping (16 hands) four-year-old, he was bred by Elizabeth Arden Graham, the cosmetics manufacturer, who insists on rubbing Ardena cold cream on her horses' legs (she claims that it is better than liniment). Sired by the stallion Gun Shot, who broke down before he could prove his racing potential, foaled by an undistinguished War Admiral mare, Gun Bow showed practically nothing as a two-year-old. Last year he won six races and a respectable $41,292. Faced with...
...else could Sam Oellet, a 59-year-old janitor from Augusta, Me., put on his long-johns and run in the same race with a barefoot 17-year-old? And where else could a fat man in a sweatshirt with MCDONALD'S HAMBURGERS written across the front swap liniment with an Olympic champion...