Word: liniment
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Dates: during 1970-1979
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...Sider took a flying leap into another Army experience: paratrooper training at the Fort Benning Airborne School. Says he: "I was terrified that this 46-year-old geriatric case would collapse on a two-mile run and never get up, so every night I dosed myself with aspirin and liniment. In the end, I had massive shin splints and my paratrooper wings, of which I am inordinately and shamelessly proud...
...Owner Bob Evans, 60. In 30 years he parlayed a one-wagon, homemade sausage business into a $105 million sausage and restaurant empire in seven states. One restaurant is close by, and visitors eat there, buy hams from the adjoining country store, even take home Watkins Cream of Camphor liniment and working $65 potbellied stoves. Whatever money comes in offsets the day's expenses, in particular the piles of fried chicken catered free at contest's end. "Last year's losers" is the running joke...
...home the winner by 1¼ lengths. He used horse balm to soothe his tight, sore right hand and its ugly crisscrossed scar and went about the business of riding. Says Trainer Tommy Kelly: "I don't think the kid has any fear. He just put some of our liniment on his hand and went out there and rode. No hesitation, no fear...
...such places the message rolls out, often multiplied many times over on TV programs or projected by satellite to impromptu global parishes of 20 million or more at a time. The message rings out, too, at the early morning pre-work prayer meetings held by businessmen and in the liniment-and-locker-room chapels that seem to have converted half of the players in the National Football League...