Word: liniment
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...Liniment, railroad fare, telegrams, spiked shoes, coaches' salaries were so costly that every other sport showed a deficit. Crew cost Yale the most, $65,618; the Gun Club, least expensive, was a $651 luxury. Visiting teams pocketed a third of the huge football monies. The rest went toward promoting adequate padding and feed for Yale athletes, toward athletic education, toward that potent plank in every college sales talk, "Athletics...
...ports, one's profits on butter-stamps, axes, ballads, candles, sermons, maple sugar, hats, horse liniment and soft soap, could be put into indigo, poplin, clocks, Bibles, Jews-harps, carriages, beads. One swapped for a horse and, if one's reputation permitted, peddled home again to dazzle the village with a city wardrobe and watch-chain...
...four largest agencies are popularly supposed to be J. Walter Thompson Co. (which handles such advertising as Aunt Jemima Pancake Flour, Cream of Wheat, Fleischmann's Yeast, O'Sullivan's Heels, Ed. Pinaud, Royal Baking Powder, Sun-Maid Raisins, Swift & Co., Sloan's Liniment, Welch's Grape Juice) ; N. W. Ayer & Son (which handles such accounts as American Telephone and Telegraph, Canada Dry Ginger Ale, Hire's Root Beer, International Silver Co., National Cash Register, Reynolds Tobacco, Squibb, Steinway Pianos, Victor Talking Machines) ; F. Wallis Armstrong Co. (which has Campbell's soup, Fels...
After the game, the CRIMSON players retired to the Woodland Park Hotel, Auburndale, where they will rest up until the Phi Beta Kappa game on Friday. It is rumored that the Students are using their midnight oil for muscle liniment, but the CRIMSON confidently awaits another walkover in spite of this...