Word: liniment
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...marketable ideas would make it seem that Warner-Lambert has long been a dynamo of invention. Actually, 90% of its drug sales come from products more than ten years old, which is practically a century in that business. The line includes such venerable medicaments as Sloan's Liniment, Smith Brothers Cough Drops, Listerine, Rolaids, and Bromo-Seltzer. Warner-Lambert's newer directions are the result of a corporate turn-around wrought by a man who never ran a business before becoming its president eleven years ago: two-term (1947-54) New Jersey Governor Alfred Eastlack Driscoll...
Better than Liniment. Gun Bow is a race horse calculated to take anybody's breath away. A strapping (16 hands) four-year-old, he was bred by Elizabeth Arden Graham, the cosmetics manufacturer, who insists on rubbing Ardena cold cream on her horses' legs (she claims that it is better than liniment). Sired by the stallion Gun Shot, who broke down before he could prove his racing potential, foaled by an undistinguished War Admiral mare, Gun Bow showed practically nothing as a two-year-old. Last year he won six races and a respectable $41,292. Faced with...
...else could Sam Oellet, a 59-year-old janitor from Augusta, Me., put on his long-johns and run in the same race with a barefoot 17-year-old? And where else could a fat man in a sweatshirt with MCDONALD'S HAMBURGERS written across the front swap liniment with an Olympic champion...
Round Five may always remain a questionmark. An apparently sightless Clay, who has alternately claimed that he was gouged by the champion's thumb and blinded by liniment on Sonny's gloves, managed to hold off the lumbering Liston with no more protection than a stiff left arm. Liston landed ponderous hooks to Clay's body and head but their lack of visible effect made the spectators wonder for the first time whether there was indeed something wrong with the champ. Clay seemed to recover his sight late in the round, but the round was Liston...
...Nicklaus and the rest were be wildered by Troon, Palmer was not. Wearing longjohns, his sore back swabbed with liniment, he fired a first-round 71 that left him tied for third. "I'm leaving putts hanging all over the map." he groaned as he headed for the clubhouse. And if that was the kind of sweet-sour talk old Troon liked to hear, it certainly worked...