Word: liniment
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...Chester Novak, an arthritis-ridden Milwaukee invalid, traded a 3-? bottle of liniment for a bar of soap, the soap for a pound of butter and the butter for a case of pop. By judicious barter he finally parlayed the pop into $65 worth of miscellaneous goods, hoped finally to end up with a television...
...insure that bats, balls, gloves, and liniment get to the proper place next year, Peter N. Toulmin '50, of Dover and Apley Court was appointed Varsity manager for the 1949 season yesterday. He will be seconded by Hubert C. Foster '49, of Westfield, New Jersey, and Leverett House...
...Unlike the mammoth A.B.C. tourney (in which 18,000 entrants compete), this was for the nation's 168 best bowlers. Only the strongest survived the 100-game grind. Halfway through, thumbs and middle fingers began to swell. In the "bowlers' paddock" in the armory's basement, liniment was rubbed-on sore left legs and left hips. When the 16 finalists dug in for the final 32 games, Wilman pushed into the lead by a fraction of a point. The crowd roared when the pins went down. A local boy, he was the crowd's choice...
...Burma-Vita to an old master is the man who started them, and the company as well-Allan Gilbert Odell, 42, the athletic vice president and sales manager of the company. He devoted so much of his youth to basketball and football that he acquired a thorough interest in liniments. By the time he graduated from the University of Minnesota in 1925, he decided to produce and market a liniment of his own, got his father, Clinton Odell, to back him in the formation of Burma-Vita Co. (of which the elder Odell is still president...
...liniment flopped. A new shaving cream, a brushless one concocted by a company chemist, did little better, until Allan got his big idea. One day in 1926, he climbed into his car, drove out into the country near Minneapolis, posted signs so spaced and inscribed that a speeding motorist could read as he rode...