Word: linings
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Dates: during 1980-1989
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Beach-volleyball stars themselves were the ones who pulled their sport up from the tide line. Back in the 1970s, tournaments, such as they were, could offer top players no more than a free pair of swim trunks, dinner in a local restaurant and perhaps a date with the winner of the accompanying bikini contest. But in 1983 a group of players who believed in the game's potential formed the Association of Volleyball Professionals to fight for bigger purses and better promotions. The group, which numbers 250 members, went on strike during the 1984 World Championships in California...
...cutting edge of shoe science, Nike and Reebok are engaged in a battle that is based on thin air. The Air Nike line of basketball shoes, which contain pockets of compressed gas in the soles to provide cushioning, became an instant hit two years ago when transparent plastic windows were added to show off the air cells. The most popular model is the Air Jordan (price: $110), named for Chicago Bulls superstar Michael Jordan, who receives an undisclosed royalty for each pair of shoes sold. This year Reebok is fighting back with its Energy Return System, found...
...praised. But Reebok's recent "Let U.B.U." ad campaign, which starred eccentric characters in surrealistic situations, was considered a bust. All the major manufacturers have hired celebrity pitchmen. Nike pays multitalented pro athlete Bo Jackson to sell its cross- trainer shoe, and Joan Benoit Samuelson to advertise its running line. L.A. Gear keeps retired Los Angeles Lakers star Kareem Abdul-Jabbar on its payroll; his former coach Pat Riley is under contract with Reebok...
...pump up their images, footwear-makers capitalize on their cachet by emblazoning their emblems on clothing. Nike, whose apparel sales reached $208 million in fiscal 1989, sells hundreds of garments ranging from lemon-colored cotton jerseys to hot-pink bicycle shorts. Next spring Nike will launch an Aqua Gear line for wind surfers and other hardy types...
...turned we met German artillery and tank fire. They were in back of us and in front of us. To the right was automatic fire; to the left we were shot at by artillery. One shell hit a mine 300 yards from us and set off a long line of Polish-laid mines; they exploded in domino fashion. We ran, we lay on the ground, we ran. We didn't know which...