Word: linings
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Dates: during 1990-1999
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...cyberstore that never closes and is more likely to have what you desire in stock because of that infinite shelf space and the millions of square feet of cheap warehouse real estate in Utah or Nevada. "The pure Internet plays don't have nearly the infrastructure cost that off-line plays do," says Mike May, an analyst at Jupiter Communications, an e-commerce research firm in New York City. "A single point of sale can be used to reach an entire country or the entire world." As Jay Herratti, president of Boo.com North America, a sportswear e-tailer...
Certainly, off-line merchants did their best to get rid of us. We've been going to the same malls with the same stores for a generation now, sipping Orange Juliuses as we wade past the Limited on the way to the food court. If you were cool, if you "got it," you shopped online: it was convenient, it was competitively priced, it was fun. Web retailers like Amazon could even engage the intellect, making recommendations and offering a venue for shared literary criticism. When was the last time a salesclerk offered that kind of guidance? "People are more...
Investors clearly think the game is over, rewarding pure-play e-tailers with market capitalizations that dwarf their off-line competitors--Amazon's $32 billion, vs. Sears' and K Mart's combined $17 billion; eToys' $4.5 billion, vs. Toys "R" Us' $3.6 billion; and, even more amazing, airline-ticket broker Priceline.com's $8.3 billion, vs. the combined $8.6 billion market cap of Continental Airlines, US Airways and United Airlines...
...this may persuade you that old-fashioned commerce is as dead as disco. Unless, of course, you've been to a mall lately, where the parking lot is packed and you can spend a vacation day in line to pay for a shirt. Malls still offer plenty of advantages. You can touch, compare and try on the merchandise--important for items like shoes. And, of course, you can buy it today. We still love instant gratification...
...counterattack is well under way and gathering momentum. Traditional merchants have taken heart from, of all places, Charles Schwab, which has broken down the walls between its off-line brokerage business (with 335 retail locations) and Schwab.com its online business. Schwab had to be spry enough to devise cross-channel pricing for stock trades; allow account access via the Web, telephone and in person; and create advertising that speaks to the Web savvy as well as the Net illiterate. The result: over the past two years, Schwab has emerged as the best-positioned retail brokerage, with more than $628 billion...