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...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...launching their own branded products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency-created products tank, the old model of fat fees could once again look pretty...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...manly affair, so it made sense that he reduced his world to father and son, with the Man emerging heroic. Here, when the Man speaks of carrying "the fire," i.e., the conviction of humanity, it rings more hollow, even though Mortensen grapples well with the potential corniness of that line (he gives a somber, deeply affecting performance). The wasteland that surrounds them--the sun's fire extinguished, the forests burning--makes forcing someone you love to endure it seem like a selfish act. "I don't want to just survive," the Woman tells the Man, and The Road creates such...

Author: /time Magazine | Title: The Road on Film: Beautiful, Bleak | 11/30/2009 | See Source »

...interviewed along with TIME's editors for our 2007 Person of the Year issue. Zarakhovich was as big a personality as the Russia he loathed and loved. His stories and jokes were like conspiracies, full of asides that were whole tales. If you didn't get the punch line, you laughed anyway because Yuri's laugh was loud and infectious. Zarakhovich, who died Nov. 17 at 63, was living in retirement in Florida and expecting his first grandchild when he was given a diagnosis of pancreatic cancer about a month ago. His daughter had the baby...

Author: /time Magazine | Title: Yuri Zarakhovich | 11/30/2009 | See Source »

...have seen the soaring profits that allow it to employ more than 3,000 people. Or consider the Greek-American businessman I sat next to on a long flight to Hong Kong who was able to turn his small wedding boutique into a regional chain with his own line in department stores because of the efficiencies that flowed from making his dresses in China. Those stores employed American workers and helped women of modest means realize their wedding dreams. You could fill a year's worth of magazines with similar examples...

Author: /time Magazine | Title: Can an Eagle Hug a Panda? | 11/30/2009 | See Source »

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