Word: linke
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Dates: during 1930-1939
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...merger, subject to ICC and stockholders' approval, will give K.C.S. complete possession of the shortest route between Kansas City and New Orleans (it now shares it with L.& A.), will also link Louisiana Gulf ports with eastern Texas. Said Harvey Couch: "A substantial increase in payrolls may be expected to result from increased business of the unified roads...
...completely restored it to its 16th century aspect. Miss Corelli was convinced that the structure should belong to the University; she wrote to Morris, "You may call it a romantic notion perhaps, but I should like to think that the house of John Harvard's mother was a link with John Harvard's university, and a sign of friendship between the two nations...
...have a commercial value. Result is that at least half-a-dozen organizations today are periodically polling the U. S. public on what it eats, what it thinks, whether it expects to come to a good end. First modern scientific pollitician was big-eared, sharp-nosed Dr. Henry Charles Link, director of the Psychological Corporation's Psychological Service Centre in Manhattan. Dr. Link, who thinks mankind needs more religion and mathematics, started using a "psychological barometer" in 1932, three years before the FORTUNE Survey and George Horace Gallup's Institute of Public Opinion. Last week, in Columbus, Ohio...
...Link started his measurement of public taste and opinion as a service to sell to advertisers. He was the first to apply psychologists' findings about the mathematical laws of chance to polling. He analyzed standard tables of accuracy, found that with 5,000 interviews of a carefully selected, economically proportional cross-section, he could come within 1% of the result he would get by polling the entire population; with 20,000 interviews, within one half of 1%. To make his sample representative in a general poll of public opinion, Dr. Link questions 4,000 to 10,000 people (depending...
Prime refinement claimed by Dr. Link is scientific phrasing of questions. He warned that careless or dishonest polliticians can easily rig a poll. Changing one or two words, he said, sometimes changes responses by 10% to 20%. Thus, 69% of a group who were asked "Are we headed for prosperity?" answered "Yes," but when the question was changed to "Are we headed for a reasonable prosperity?" the yeses increased...