Word: linked
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Dates: during 2000-2009
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...recorded ads for Ambien and Lunesta, both popular sleep aids. (Here's a link to a version of the Ambien ad - similar to, but not the actual ad Day studied.) Each drug ad mentioned five side effects. The Lunesta commercial's narrator spoke at the same syllable-per-second clip for the entire ad; the Ambien ad's voiceover speed was about five syllables per second during the explanation of benefits, but accelerated to eight syllables per second when explaining the potential side effects. In a test of viewer comprehension, Day found, predictably, that people remembered far fewer side effects...
...reviewed a 2005 version of the Nasonex ad and found that test subjects had difficulty recalling the side effects mentioned in the commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched.) When Day studied the 2005 ad, she found several visual distractions that influenced viewer comprehension. During a voiceover about side effects, the bee flew from side to side, its wings flashing and flapping nearly four times per second. At the end of the commercial, when a voiceover talked about the benefits...
...that did a better job of helping viewers understand and remember risk information was for the bladder control drug Enablex, which features colorful bouncing water balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed was slower than in most drug ads and stayed consistent throughout the ad. Correspondingly, when Day tested viewer comprehension, they understood and remembered Enablex's side effect profile better than usual...
Rickrolling is an increasingly common online practical joke. The object is to trick people into clicking on a benign-looking link that takes them to the video for Astley's hit Never Gonna Give You Up. By now millions of people have inadvertently watched the video, which came out in 1987, a more innocent time when people actually listened to generic soft-core pop on purpose--the song went...
...even thought about my birthday. You’ll see—after twenty-five or so, birthdays (laughs)... Yeah, it depends on how Pangea day goes. Maybe I’ll go to Tahiti or something, someplace were there is no media or television, or any kind of link to the outside world...