Word: linz
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Ricardo De Blanco, a Texan with lavish tastes and enough oil wells to gratify them, was quite pleased with the diamond-buckled gold belt which Dallas' Linz Bros, had sold him "to wear with slacks." But his pet grey poodle, Toto, was troubled: his unruly hair kept tumbling into his eyes. Could Linz Bros, make Toto happy, too? It could, indeed. Last week, having fixed Toto's bangs with a set of silver barrettes (and a $250 diamond-studded white-gold set for Sundays), Linz Bros, was designing a Western-style dog collar for De Blanco...
...rich and sentimental Texas, such resourceful attention to the customer's whims has put Linz Bros. "Jewelists" (a copyrighted coinage) in a class by itself. To gladden its clients' eyes, Linz has turned out gold and platinum cowboy belt buckles, and jeweled stickpins shaped like oil derricks (one of them for a late-shopping oilman who amused himself while he waited by tossing silver dollars on the floor ahead of the janitor's broom). But such spectacular baubles are only the showy side of a solid, 72-year-old trade that grosses $2,000,000 a year...
...Road. Linz Bros, does not wait for business to step up to its horseshoe-shaped gem counter, but goes out after it with salesmen who range all over Texas. Any Texan who strikes it rich can expect to hear from a Linz salesman about the time he buys his first Cadillac. In their modest little sample cases the salesmen might carry a fortune in jewels. To stay out of the way of thieves, they travel under assumed names, never get too clubby in the club cars, and use a code to communicate with the home office. None has ever been...
Their gadding about follows the tradition that Joseph Linz, a St. Louis watchmaker, began when he set up shop in the railroad town of Denison, Tex. in 1877, not long after the last big Indian raid. He sent brother Albert Linz roaming the Southwest by buggy and train, sleeping in railroad stations with his head pillowed on his jewel box, while he and two other brothers-Simon and Ben-ran the store...
Last autumn, members of the Virginia State Chamber of Commerce were thrown into a state of delighted anticipation by news that 1) two Soviet aviators had flown a stolen Russian plane to Linz, Austria, and taken refuge with U.S. forces there, and 2) that each had voiced a desire to see, not Hollywood or the Statue of Liberty, but the Commonwealth of Virginia. They had heard its glories sung on a Voice of America broadcast beamed to the U.S.S.R...