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...Insurance, a purple piglike monster with yellow wings and an orange cockscomb gobbles up dollars. The headline: "The Money Muncher. Starve it." Computer Communication's ads feature another cash-chewing nightmare: "The money-munching number cruncher." Other zoological promotions include Lee clothing (a lion), Sony (a duck), Bemis Co. (an alligator) and Honeywell (a bear...

Author: /time Magazine | Title: ADVERTISING: Animal Crackers | 7/26/1971 | See Source »

...reason. In eight cases out of ten, asserts Astrologist Linda Goodman (Sun Signs), people who were born under Aries, Gemini, Libra, Sagittarius, Aquarius and Pisces will be late most of the time. A Leo will be punctual and tardy in equal measure. "No one," she says, "tells the lion what...

Author: /time Magazine | Title: Time Essay: IN (SLIGHT) PRAISE OF TARDINESS | 6/28/1971 | See Source »

...savage. Instead he has become a symbol, a stick with which "civilized" man beats himself. Has the city become a jungle? The Noble Savage's jungle is a city in the peaceable kingdom of man and nature. Does civilized man murder for sport? The native, like a lion, kills only what he needs. Is the intellect responsible for evil? The natural man does not think with his brain but with his glands-and by his actions exhibits a moral vigor...

Author: /time Magazine | Title: Cinema: Natural Mannerisms | 6/28/1971 | See Source »

...perfectionist, perpetually unsatisfied editor, Burnett was inarticulate on the podium but superb on paper. Armed with a stubby black pencil, his hands and shirt often smudged with lead, he worked over copy until it passed his tough standards. His staff sometimes called him Leo the Lion-and not always affectionately. "I've seen him throw away campaigns that a client had accepted just because he had come up with a better idea," says Leonard Matthews, the agency's president. Burnett championed the "Chicago School of Advertising," which abhors slick promotions. He once told his staff: "We want...

Author: /time Magazine | Title: Business: Leo the Lion | 6/21/1971 | See Source »

From time to time, the camera breaks away from the center ring to inspect clowns in senescence, brittle little men who recall Falstaff's lament: "How ill white hairs become a fool." In the midst of unabashed gaiety, Fellini ushers in bitterness: an Italian lion tamer who trains his beasts in German because "it is the only human language that they understand." The film's zenith is a funeral staged con brio-the spectacular obsequies of a clown, his hearse drawn by men in horse suits, his widow a clown with pendulous breasts, the orator a grotesque...

Author: /time Magazine | Title: Cinema: Pierrots and Augustes | 6/21/1971 | See Source »

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