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Born Free, by Joy Adamson. The author, drawing on her own experience as the wife of a Kenya gamekeeper, gives a detailed and fascinating solution to one of the least urgent problems of the century -how to bring up a lion...

Author: /time Magazine | Title: THEATER: On Broadway, Jun. 20, 1960 | 6/20/1960 | See Source »

...this is known by those who keep, and are fit to keep cats, but the knowledge has seldom been applied as a policy toward the greatest of cats-the lion. This book was written to prove that the principle-don't hurt cats and they won't hurt you-is sound for lions even in the lion's own domain. Unlike most books about pets, which can only be classed with disposable Kitty Litter, this one is not sentimental. The subject, a female felis leo somaliensis, is too big for that. This great creature...

Author: /time Magazine | Title: Books: Bestseller Revisited, Jun. 13, 1960 | 6/13/1960 | See Source »

Delinquency in Lions. Mrs. Adamson called her prodigious pet Elsa because it reminded her of a friend (not presumably Elsa Maxwell, the social lion tamer), and is quite formidable in her own way-one of those dauntless dames of the British Empire able to treat the fauna of 120,000 square miles of African semidesert with the regal confidence of a Scarsdale matron patting into place the play patterns of her daughter's age group. Only such a woman would speak of the gruesome noises outside the camp at night as the "chuckles" of a hyena...

Author: /time Magazine | Title: Books: Bestseller Revisited, Jun. 13, 1960 | 6/13/1960 | See Source »

...able to report complacently to his publisher: "'Mohicans is looking up famously in Europe." The resident intellectuals, including Jean Jacques Rousseau with his ideals about the "noble savage," had softened up the civilized world for Cooper and his admirable aborigines. He was as much a social lion as Benjamin Franklin...

Author: /time Magazine | Title: Books: Patent Leatherstocking | 5/30/1960 | See Source »

...from U.S. Negro actresses. One ad firm sold cigarettes in villages with the slogan: "Men about town smoke Commandos." Another company raised sales of its safety razor blade with an illustration that would make any Westerner turn to the electric razor: a scene showing the razor cutting a lion in half, with blood dripping all over the poster. The bestselling bicycle is made by a company that distributes posters showing an African waving gaily as he outpaces a pursuing lion. On the other hand, the African is prudish, does not like come-hither cheesecake. Companies have found that the surest...

Author: /time Magazine | Title: BUSINESS ABROAD: Admen in Africa | 5/23/1960 | See Source »

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