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...certain amount of product placement within the show. "We made a conscious decision not to be too aggressive about product placement because we don't want viewers to feel the show is overcommercialized," says Tortorici. If The Days goes into syndication, MindShare and its partners make the lion's share of the profits. While ABC stands to make less, it carries no risk--and the network gets a shot...

Author: /time Magazine | Title: The Sponsor Moves In | 8/23/2004 | See Source »

...seeking better ways for big cats and humans to coexist. Adapting techniques from Masai tribesmen, who have herded cattle amid predators in this region for centuries, he is teaching ranchers to build taller, stronger bomas--traditional livestock pens made of thorn branches--to stop night-time raids by lions. When the herds are let out to graze during the day, they are accompanied by guards, some armed with rifles, which they fire into the air to keep the lions at a distance. Frank has calculated the cost to the ranchers for each lion on their property, including the guards...

Author: /time Magazine | Title: Nowhere To Roam | 8/23/2004 | See Source »

People are really hating right now," Jim Lehrer, public television's lion of civility, said a few weeks ago. "Our e-mails and our phone calls reflect not a lot of open minds out there." Well, it certainly seems so--and especially last week, as the friends and fanatics of John Kerry and George W. Bush mobilized themselves for the general election. A flying squad of Vietnam veterans--not directly related to the Bush campaign--launched a slime attack on John Kerry's war record. A flying squad of pop musicians--not directly related to the Kerry campaign--announced that...

Author: /time Magazine | Title: America Divided? It's Only the Blabocrats | 8/16/2004 | See Source »

...largish animal, one that perished some 24 million years ago. But what kind of animal? The others gather around, including Archer, who's one of Australia's best at classifying - all but instantly - what would look to most people like generic bone. "The finest specimen of a marsupial lion jaw that's ever been found," he declares. It seems to have belonged, he explains later, to a previously unknown, intermediate species of this most ferocious marsupial - a link between the cat-sized Priscileo and the leopard-sized Wakaleo - whose lineage coexisted with Aborigines before dying out 35,000 years...

Author: /time Magazine | Title: Secrets of the Bones | 7/29/2004 | See Source »

...Senator, Edwards has voted against most tort-reform legislation, bills that would put limits on the right to sue or impose caps on jury awards. And--no surprise--lawyers provided the lion's share of Edwards' presidential-primary-campaign funds. According to the Center for Responsive Politics, of the $14.5 million he raised, $9.3 million came from lawyers or law firms. That is something Bush might have turned into a campaign issue--if the President hadn't got slightly more from them himself ($9.4 million...

Author: /time Magazine | Title: The Trial Lawyer: Court and Spark: Edwards' Legal Career | 7/19/2004 | See Source »

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