Word: lipitor
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Dates: during 2000-2009
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...meantime, doctors are likely to dial back on their use of Vytorin. "If they aren't getting to the target goal [cholesterol level] with generic simvastatin, then because this study is raising questions I think a lot of physicians will think about switching to higher doses of drugs like Lipitor or Crestor before going to Vytorin," says Blumenthal. At least the commercials got one thing right - your risk of heart disease does depend on the food you eat and the genes you inherit. It's just that Vytorin may not be best way to fight those factors when it comes...
...deciding to drop the bomb. They barely get a second thought these days. The dreaded side-effects just aren't that common. For reasons never clear to the surgeons, new drugs catch on in waves; first it was Prozac, then Zoloft, now its Lexipro. All our patients were on Lipitor, now they're on Crestor. Treating numbers like bone density and LDL cholesterol instead of treating fractures and clogged arteries is hopefully an improvement, so a new generation of patients goes to the doctor, not to get well but rather to not get sick...
...course, shrewd lawyering won't help Pfizer where it matters most: developing new medicines. Pfizer's biggest product, Lipitor, could lose its patent protection within four years. And Wall Street is losing patience with the pace of new-drug development. Pfizer's share price has slumped more than 30% since 2001. Former CEO McKinnell didn't help matters, appearing aloof to investor concerns while pocketing more than $140 million during his tenure, including a retirement package worth an estimated $83 million. Mending fences with shareholders will be critical for Kindler. They are, after all, paying his salary...
...stopper, isn't it? There aren't many things you can say these days that retain their shock value, but that is one of them. "So, Mike-got any summer plans?" "Why, yes, next Tuesday I'm having brain surgery. How about you?" In the age of angioplasty and Lipitor, even the heart has lost much of its metaphorical power, at least in the medical context. People are willing to accept it as a collection of muscles and blood vessels rather than-or at least in addition to-the seat of various emotions. But the brain remains the seat...
...stopper, isn't it? There aren't many things you can say these days that retain their shock value, but that is one of them. "So, Mike--got any summer plans?" "Why, yes, next Tuesday I'm having brain surgery. How about you?" In the age of angioplasty and Lipitor, even the heart has lost much of its metaphorical power, at least in the medical context. People are willing to accept it as a collection of muscles and blood vessels rather than--or at least in addition to--the seat of various emotions. But the brain remains the seat...