Word: lipitor
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...capitalism is somewhat unorthodox: the system that allows poorer people to have the comforts only rich people once had. In the not-so-distant future, parents will be able to buy their children an education produced under the same competitive stresses that gave us cheap LCD televisions, the iPhone, Lipitor, and Phillips Exeter Academy. Block-heads paint the public schools as a sacred cow, vouchers as undemocratic, and unionized public school teachers as modern heroes. Were trains so holy that today there are no planes? Was cotton so consecrated that we lack polyester? Likewise, the monopoly local middle school should...
...earthmovers in vast factories that spark and clang, Microsoft, which recently announced its first serious job cuts, is the behemoth of software, silently manipulating ones and zeros. Worlds apart, they've come together in the layoff business. Whether a company chops trees (Weyerhaeuser) or prices (Target), whether it sells Lipitor (Pfizer) or lumber (Home Depot), whether it services oil rigs (Baker Hughes) or cell phones (Sprint Nextel), job one is cutting payroll...
...According to the pharmaceutical market news service Pharmawire, around $114 billion worth of drugs will go off patent in 2008-12, including lucrative brands such as Eisai's Aricept, which treats Alzheimers, and Pfizer's Lipitor, which lowers cholesterol. Some analysts say patent expirations could lead AstraZeneca and GlaxoSmithKline to lose up to one third of their sales...
...Lipitor ads are certainly not the first to rely on stretching the consumer's belief - others have featured actors posing as doctors, or lesser-known doctors endorsing everything from diet aids to nutritional supplements. But Jarvik is recognized for his work in developing the artificial heart, and to a patient, his stature in the field undeniably lends credibility to every statement he makes about Lipitor. It's certainly a big part of the reason that Pfizer signed him to a two-year, $1.35 million contract...
...Lipitor ads are only a lightning rod for a growing concern about how prescription drugs are advertised to the public. While patients cannot purchase the drugs on their own, they can - and do - approach their doctors about certain medications they see touted on television or in magazines. Seeing celebrities or other well-known figures endorsing a drug may make a medication all the more appealing. That's why Representatives John Dingell and Bart Stupak, both of Michigan, and the House Energy and Commerce Committee decided last month to investigate how truthful this celebrity-driven drug advertising is - and hope...