Word: lipmann
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Dates: during 1960-1969
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...French advertisers, Publicis and Havas-Conseil, are well in front. Both have had much experience making advertising shorts that are shown in French movie theaters. "U.S. TV commercials are ahead of us by 20 years as far as techniques and methods are concerned," says Eric Lipmann, a top Publicis adman. "From a creative, artistic point of view, though, we are equals. Besides, we can make our films far more cheaply." Primarily because of lower wages, the cost of producing a minute of advertising film runs $5,000 to $10,000 v. at least...
While doing research at the Harvard Medical School and Mass General Hospital, Lipmann received the 1953 Nobel Prize for his study of intermediate metabolism. He is now continuing his research at the Rockefeller Institute...