Word: lippert
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DIED. FELICE LIPPERT, 73, co-founder and longtime vice president of Weight Watchers International, which now assists millions in shedding pounds in 30 countries; of lung cancer; in Manhasset, N.Y. In 1963, when she and her husband Al wanted to lose weight, they asked a local diet counselor, Jean Nidetch, to be host of a meeting with them and a few friends. Following Nidetch's system of incentives and points, which allowed a wide choice in foods, the pair lost 100 lbs. between them. The system became Weight Watchers, which they ran until the company was sold to Heinz...
DIED. ALBERT LIPPERT, 72, diet-business fat cat who, as a founder of Weight Watchers, turned a flair for business and an expanding girth into a menu for success; in South Africa. While dieting in 1963, Lippert decided to market his regimen, ultimately spawning national franchises, a frozen-food line, and a new obsession with the scale...
...better off emptying out their offices and heading home. Instead, ABC is playing with the popular perception of TV, trying to capitalize on the public's disparaging attitude by reinforcing it: a semi-clever, though desperate, if-you-can't-beat-them-join-them strategy. Media analyst Barbara Lippert considers the campaign rather cutting-edge. "The trendiest thing," she writes, "is the underlying strategy: to acknowledge that the consumer is so inured to being sold, so over-saturated with media, that the only way to break through layers of disinterest is with cynicism...
Both ads play on the credibility of the successful middle-aged yuppies who have no more pressing concerns than the specter of bad coffee or bad regulation. Says Adweek's Barbara Lippert: "Harry and Louise are the perfect 'muppies,' with a plumped, overstuffed existence, telling other people that if they make similarly smart choices they too can have a beautiful life." Oddly enough, the admakers have no concern for the annoyance some viewers might feel at the sight of this self-satisfied couple who pay their bills on time and floss every day. Lippert says it doesn't matter...
...fear of infection rather than the usual male-oriented message about sexual pleasure. Until recently, women bought only a "small percentage" of condoms; now, an industry spokesman estimates, they represent some 40% of the $200 million U.S. market. "The 'C' word has come out of the closet," observes Barbara Lippert, a critic for Adweek magazine...