Word: lippincott
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Dates: during 1960-1969
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Despite its remarkable qualities, the polymerized water, or polywater as it was called, was basically the familiar old H 2 O. Or was it? The question was so intriguing, recalls University of Maryland Chemist Ellis Lippincott, that "we couldn't afford not to look...
Beginning early this year, Lippincott and co-workers from the university and the National Bureau of Standards analyzed samples of polywater with the aid of laser beams and one of the world's two double-beam microscope spectrometers. They found that the chemical bonds between polywaters hydrogen and oxygen atoms were always of equal length, which made them stronger than the bonds between atoms of a natural-water molecule. They also confirmed that polywater is a totally new substance with all the properties the Russians had claimed...
...thinks that polywater could pose a threat to all life. Once it is let loose, the stuff might propagate itself, feeding on natural water. The proliferation of such a dense, inert liquid, warns Donahoe, could stop all life processes, turning the earth into a "reasonable facsimile of Venus." Lippincott considers that danger slight. But he concedes that until scientists know more about polywater, they should handle it with care...
...months, the gossip fizzed through the ad world: "Coca-Cola is changing. Coke will have a completely new look." It was no idle rumor. Lippincott & Margulies, the Manhattan design consultants, were hard at work on a multimillion-dollar project intended to refurbish Coca-Cola's image. Says Walter Margulies: "The whole thing has been more secret than the work we did with Admiral Rickover on the Nautilus." Now it is finished, and the company has told the world to prepare for "the most massive change in the graphics of a product that has ever been done...
Children's Books-Ages 7 to 14 GOODBYE, DOVE SQUARE, by Janet Mc-Neill (Little, Brown; $4.50); TROUBLE IN THE JUNGLE, by John Rowe Townsend (Lippincott; $3.75); THE LIVERPOOL CATS, by Sylvia Sherry (Lippincott; $3.95). Three fine books about domestic adventures-including murder-set in the slums of English cities. The writing is clear and fast paced, without ever talking down to the reader. Americans may be stumped by an occasional term-perhaps not by "tea" for supper, or "chips" for French fries, but certainly by "scuffers" for cops...