Word: lippincotts
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...PROFESSOR'S DAUGHTER by Piers Paul Read. 276 pages. Lippincott...
...growing importance of private labels reflects marked changes in consumer attitudes. Brand loyalty is waning, particularly among young people. Consumers have become more knowledgeable and are willing to trust their own buying judgment. "They read the back label more," says Walter P. Margulies, partner in Lippincott and Margulies, marketing consultants. Indeed, there is considerable irony in the increasing prominence of private-label products. Some of them, including Sears' Coldspot and Kenmore appliances and A. & P.'s Eight O'Clock coffee, have become so well known that they now eclipse many vigorously promoted national brands...
Despite its remarkable qualities, the polymerized water, or polywater as it was called, was basically the familiar old H 2 O. Or was it? The question was so intriguing, recalls University of Maryland Chemist Ellis Lippincott, that "we couldn't afford not to look...
Beginning early this year, Lippincott and co-workers from the university and the National Bureau of Standards analyzed samples of polywater with the aid of laser beams and one of the world's two double-beam microscope spectrometers. They found that the chemical bonds between polywaters hydrogen and oxygen atoms were always of equal length, which made them stronger than the bonds between atoms of a natural-water molecule. They also confirmed that polywater is a totally new substance with all the properties the Russians had claimed...
...thinks that polywater could pose a threat to all life. Once it is let loose, the stuff might propagate itself, feeding on natural water. The proliferation of such a dense, inert liquid, warns Donahoe, could stop all life processes, turning the earth into a "reasonable facsimile of Venus." Lippincott considers that danger slight. But he concedes that until scientists know more about polywater, they should handle it with care...